DR. HENRY OLES PRESENTED
PPA NATIONAL AWARD
To read the article in it's entirety, as it appeared in the Aug/Sept 2015
TOP SECRET WEAPON
If you discovered a special tool that turned out to be an important key to your success over others, would you want to share your secret with your competitors? Most likely not. This is exactly what happens with many of our customers who effectively and profitably use virtual backgrounds to secure jobs and increase sales but they prefer to not let their friends and competitors in the business know their secret. Even worse is that some highly successful VB users tell others that using virtual backgrounds hasn't worked out very well for them when in fact it is a key element in their success.
Is virtual background a good investment or not? Look at a wide variety of sample images created with virtual backgrounds. Ask yourself what would happen if you promoted your specialty tool that enabled you to do what no one else in the area could do? Then imagine the possibilities. Being really special is more important than ever because today everyone can take good enough pictures, so why hire a professional. Today, anyone can take hundreds of shots here and there around town with their cell phone camera but very few people have a professional studio where they can be ultimately creative. Today you have to wrestle the business away from the do it yourselfers as well as from the tons of new professionals who often work almost for free. The only real solution is to offer highly desirable products and services no one else can do.
KARAH SAMBUCO EARNS A MERIT