Contemporary Portrait Photography
Daring to be different is one of the strongest reasons for success in any business. So what makes you, as a photographer, different? What do you do differently with your clients as compared to the other photographers in your area? Do you use a better camera? Do you go to the same outdoor locations to photograph? Do you only use “natural light” when you are outside or do you utilize an off camera flash? When photographing inside, do you use... set up, and store the same muslins over and over again? Do you ever speculate and give your clients a multitude of backgrounds, hoping to create larger orders? Do you give your clients what YOU want in a portrait or what our clients want in a portrait? Have you even considered any of these questions?
As a business person you understand that making your client happy with a great experience and good product will help you to be more successful. Every photograph ever taken has a background. But the difference in the cohesive quality, of portraits, depends on how well the background compliments the subject matter being photographed. Creating Portraits with complimentary backgrounds is so simple and quick in our minds, but not necessarily so quick or easy when using muslin or outdoor backgrounds. However, with the Projected Virtual Backgrounds System, creating complimentary backgrounds to enhance your clients portrait, is so very fast and easy. With our VB systems, slides have been used for years and all that was necessary to change a background was to change a slide. In January of 2014, we introduced a new Digital System, which enables users to change backgrounds using a tablet of choice, computer, and even a smart phone. This also means that any image you have in those devices can be used as a background! When using images from an iPad for instance, a quick swipe with a finger will change the background to whatever is desired. Sizing and moving the background image on the tablet is then done with 2 fingers to insure proper perspective of the client to the background. This is not only quick and fun, but also impressive to your clients.
Clients and photographers both, are raving about this new digital system and its’ ease of use. Photographers are able to be so creative "on the fly”, due to the immediacy and flexibly of background image presentation. If necessary, custom images can be provided in seconds, whereas changing muslins or lighting on muslins can take up to 15-20 minutes. Being able to utilize logos, architecture, color harmony, and important locations gives you more flexibility in delivering the backgrounds that will excite your clients. Clients will buy more when excited.